![]() Striking red and blue colours were chosen because they have an attractive appeal and the logo would be easy to spot. The company had originally planned to add a new dot every time it opened a new outlet, but that intention was never realized. The three dots stand for the first three Domino’s restaurants. What do the three dots stand for at Domino’s? The squares on the logo make on think of a pizza box. Also, the new name gave Monaghan an excellent idea on the future logo. ![]() ![]() Why did Domino’s change its name to Dominos?įirst of all, “Domino’s” sounded very much like “DomiNick”, which made the restaurant recognizable among the regulars. First it sought to attract more customers due to the bright and cheerful colors of the logo. The very first Dominos logo, which was created in the 1960’s, was created for two reasons. What can we learn from the Dominos branding history?įor anyone who seeks to create a branding empire of their own, it is important to consider the lessons and history of the Dominos brand. ![]() The Domino has three dots because they symbolize the three restaurants where it all started. The dominos are placed horizontally, one above the other. The logo consists of two parts, the upper part is a red domino with three dots, and the lower part is a blue domino with the restaurant’s name. ![]()
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